This book explores the topics included in the syllabus of Anna University extensively. A reference table on the factors for quality control Charts, numerical examples for each control chart, the questions for short answers, and a few web site addresses have been included to obtain and sustain the interest of the student community and the teaching fraternity.

In this second edition, a ch....     View More Details

Entrepreneurship is usually associated with individuals and small companies. Yes it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things.

In this book John Forbat, serials entrepreneuer, covers:

• Characteristics you will need to succeed.
• Issues that start-ups face.
• The TASK ....     View More Details

Of late, academicians of technical education have felt the importance of ``Management`` and ``Entrepreneurship``. Engineers need to manage their departments/sections/subordinates, and Entrepreneurship helps the large pool of technical manpower in developing small-scale industries in high tech areas thereby contributing to the economy of the country. This book covers both `Management` and `Entr....     View More Details

Globalisation and opening up of our economy has made it essential to understand the functioning of international financial markets which are private and unregulated.

This book presents an overview of the international financial markets including foreign exchange market, international money, banking, equity (stock exchanges) and bond markets. The ongoing international financial cr....     View More Details

The book presents the concepts and practices of the working of stock exchanges in India. A comparison of US as well stock exchanges abroad, both developed and emerging, have been presented. The evolution from forward trading, badla, to rolling settlement has been traced.

The book covers

This completely revised 2nd edition is designed to provide useful guidelines to help consumers make the most appropriate purchase decisions in the milieu of a multi-choice environment, thanks to liberalization and globalization, which are in force for a number of years.

Important Features:

• Highlights the importance of quality as the major factor for purchase decisions.     View More Details

Managing rural projects is a challenging task, which requires patience, skill, knowledge, social belongingness with rural community and managerial attribute to deliver good results. We have seen many rural development programmes either converted, merged or even having been finished half-heartedly. Need for literature on management of rural projects has been felt by students, practitioners and ....     View More Details

Students from diverse backgrounds like Engineering, Pharmacy, Arts and Biological Sciences join a multidisciplinary course like MBA. Many such students have no earlier exposure to basics of Accounting and hesitate to read the preliminary books in learning the fundamentals. Present syllabus of many universities presupposes that the students, already, know the fundamentals of accounting and star....     View More Details

This book is conceived for students preparing for M.Com., I.C.W.A., C.A., C.F.A., B.B.A., M.B.A., C.A.I.I.B. and other professional and P.G. diploma courses. It provides an exhaustive treatment of various concepts, methods, techniques and principles of cost accounting. Due emphasis has been laid on conceptual clarity, formulae, detailed illustrations and work practice. Incorporating latest tre....     View More Details

This book presents lucid treatment of a wide range of issues involved in Operations Management. It emphasises on the analysis and quantitative techniques for the overall role of Operations Management in organisations, which aim at maximising their productivity and profitability.

The book further discusses in detail decision-making methodology, design of product, process and production s....     View More Details

The concept of value is central to all management. It is applicable to all economic decision-making. A holistic view of the entire firm and the economic environs would reveal the vast expanse of unexplored facets, central to value. Among them, important are the internal value-adding continuum, external inter-related value chains, cost effectiveness, quality affordability, and stake holder valu....     View More Details

Value Engineering integrates tradition, technology and techniques, to create innovative products and services that deliver value at least cost.

This book provides:

• theory and methodology of Value Engineering to the beginners;
• guidelines for application on problems to the practitioners; and
• a manual for problem solving and decision making to the m....     View More Details

Opening up of international markets and market economy are becoming the norms the world over. Therefore, Marketing Managers of tomorrow are required to be fully in the know of the important discipline of Advertising globally. It is for this reason that the subject has been in focus of most reputed business schools. Advertising has emerged as a major knowledge area that the students of manageme....     View More Details

Quality is key to the competitive advantage in today's business environment. In this book, the term Quality has been interpreted in its broader sense of overall performance of a organization rather than quality of products and services. The value of this book is in the rich experience of the Author in the body of knowledge of quality management, both in the national and international context. ....     View More Details

Strategic Management has assumed tremendous importance for business planning and growth in today's competitive scenario. It is an integral element of the core syllabi for MBA, MCom, PGDBM, PGDMM, PGDHRM, ICWAI, and ICFAI. This book presents an in-depth and comprehensive coverage of strategic management.

Salient features

• Latest developments in the Indian industrial scenar....     View More Details

The book has been revised from its original form offered to MBA students, Anna University Stream. It is now fit for the general readers and students particularly of universities such as Madras, Bharathidasan and IGNOU offering International Business as a course/subject. The book also helps international business professionals to perform their business activities in a well and good manner.
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Marketing has emerged as a major discipline in the field of management and the thrust area in marketing is the Business to Business marketing. The world has witnessed the phenomenon  of outsourcing and technological resurgence. The world economy has been divided into the "Haves and Have-nots." India has remained a developing nation even as the country has progressed at a faster ....     View More Details

This book systematically explains the basic principles and strategies involved in industrial and core sector marketing. A practice oriented approach is adopted throughout.

After defining the role of marketing in the contemporary business environment, the book highlights the distinction between consumer and core sector marketing. It discusses the basic requirements of core sector marketi....     View More Details

This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions ....     View More Details

Analysis of Customer Satisfaction Data provides an in-depth look at customer satisfaction research, including a comprehensive overview of sophisticated techniques, interpretation, and results presentation. Written by industry leaders with years of experience consulting top companies such as General Motors, Bank of America, Xerox, and Motorola, this book offers a step-by-step approach to....     View More Details