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1 - 2 of 2 Records Found for your search of Marketing

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1. Managing for Value
Iyer, S.S. , Management Consultant and Certified Value Engineering Specialist (CVS).


The concept of value is central to all management. It is applicable to all economic decision-making. A holistic view of the entire firm and the economic environs would reveal the vast expanse of unexplored facets, central to value. Among them, important are the internal value-adding continuum, external inter-related value chains, cost effectiveness, quality affordability, and stake holder valu....
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PRINTED BOOK DETAILS:
ISBN : 978-81-224-2214-6   Publication Year : Feb, 2009    Edition : 3rd    Reprint : June, 2010
Pages : 252    Price : $ 15.00    Binding : Paperback

2. Value Engineering : A How to Manual
Iyer, S.S. , Management Consultant and Certified Value Engineering Specialist (CVS).


Value Engineering integrates tradition, technology and techniques, to create innovative products and services that deliver value at least cost.

This book provides:

  • theory and methodology of Value Engineering to the beginners;
  • guidelines for application on problems to the practitioners; and
  • a manual for problem solving and decision making to the m....     View More Details


PRINTED BOOK DETAILS:
ISBN : 978-81-224-2405-8   Publication Year : Feb, 2009    Edition : 3rd    Reprint : Aug, 2012
Pages : 296    Price : $ 15.00    Binding : Paperback

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