This book is a textbook for B.E. and B.Tech. students of Mechanical, Production and Industrial Engineering disciplines. It is also required as textbook for M.Tech. (Production), Industrial Engineering and Industrial Design and M.B.A. and M.C.A. students.

Materials are needed in every organization for their production and service activities. Cost is acquired to procure or purchase these ....     View More Details

The subject 'OPERATIONS RESEARCH' is a branch of mathematics. Many authors have written books on Operations Research. Most of them have mathematical approach rather than decision-making approach. Actually the subject deals with applied decision theory, so I have dealt with the subject with decision-theory approach. The book has fifteen chapters.

The first five chapters deal with Linear....     View More Details

Organizational Behaviour has assumed greater importance due to globalised economy, technical change and changed social and demographic environment. The book explains in detail the concepts of individual, group and organizational behaviour modification. Various theories have been explained in a scientific manner and have been supported by empirical research. The book is divided into four parts ....     View More Details

This book is aimed at all prospective and existing managers of a Management Buy-Out or Management Buy In. MBOs and MBIs are inherently risky, with the failure rate being relatively high. This book can increase your chances of success, by describing some common elephant traps, bad practices and risks and how best to avoid them.

Management Buys-outs and Management Buy-Ins are a hi-octane ....     View More Details

Global governance is here-but not where most people think. This book presents the far-reaching argument that not only should we have a new world order but that we already do. Anne-Marie Slaughter asks us to completely rethink how we view the political world. It's not a collection of nation-states that communicate through presidents, prime ministers, foreign ministers, and the United Nations. N....     View More Details

This book covers extensively the syllabus of Accounting and Financial Management prescribed for the BCA and MCA courses. The book is divided into 2 sections, viz (a) accounting, and (b) financial management. In all there are 25 chapters covered in this book. The book deals with the theoretical aspects to acquaint the readers about the basic knowledge of the accounting principles involved in th....     View More Details

This book covers exhaustively the various branches of accounting followed by different organisation. The book is divided into 3 sections viz. (a) Financial Accounting (b) Cost Accounting and (c) Management Accounting. In all, there are 40 chapters covered in this book. The book deals with the theoretical aspects to acquaint the readers about the basic knowledge of the accounting principles inv....     View More Details

Advanced Interational Trade is the first major graduate textbook in international trade in a generation. Trade is a corner- stone concept in economics, taught in all departments both in the United States and abroad. The past twenty years have seen a number of new theoretical approaches that are essential to any graduate international trade course, and will be of interest in development ....     View More Details

Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical even antagonistic toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this ....     View More Details

That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors` products. But in All the News That`s Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism media bias, s....     View More Details

This easy-to-use book will help you get a good score on the GMAT®. You`ll find detailed review in all six tests areas plus three model tests with all questions answered and analyzed.

This special low-priced edition is for sale in India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka only.....     View More Details

• Read overview of the new test and understand how it is timed and scored
• Use the book`s review chapters to sharpen your writing skills
• Take a writing test to familiarize yourself with the test format
• Take four additional writing tests and score your results
• Answer the sentence-correction questions and check your results
• Review the answers and expl....     View More Details

This first edition on Business Economics brings all the concepts related to economic activities of the country, welfare of the consumers also business houses survival, competition and taking quality decisions.

The textbook comprises essential features of the relevant chapters which are not included in the book. The book also includes significant and living examples mentioning practical ....     View More Details

Business ethics is nothing but the application of ethics in business. It is the application of general ethical rules to business behavior. Business ethics concentrate on moral standards as they are applied to business policies, institutions and behaviour. It is a specialized study of moral rights or wrongs. It is a systematic study of ethical matters pertaining to business industry or r....     View More Details

Salient features

• Broadly covers Business Mathematics syllabus of first B.B.M./B.Com./B.B.A. course. Also it can be a reference material for C.A. and I.C.W.A. course
• Provides an introduction to various basic mathematical techniques and the situations where these could be usefully employed
• The language is simple and the material is self explanatory with a lar....     View More Details

This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management....     View More Details

Hayashi`s Econometrics promises to be the next great synthesis of modern econometrics. It introduces first-year Ph.D. students to standard graduate econometrics material from a modern perspective. It covers all the standard material necessary for understanding the principal techniques of econometrics from ordinary least squares through co integration. The book is also distincti....     View More Details

The book is designed for undergraduate students in various Engineering discipline. It provides a simple and easy approach, to topics like interest formulas and their application, and it ensures the readers to have a sound understanding of all basic principles PW, FW AW and financial management.

Salient features

• It presents comprehensive coverage of Engineering Economy in ....     View More Details

In view of the increasing thrust of exports in the field of International Marketing, a number of Indian Universities have introduced the subject ``Export-Import Procedures, Documentation and Logistics`` at postgraduation level, in particular MBA. This subject has gained importance, as doors of employment have been opened on this new front with the increasing pace of exports. In this book, all ....     View More Details

You don`t have to be an accountant says author Thomas Ittelson, but you need to be able to speak the language to know how business scores are kept, and how to interpret financial results. Financial Statements is the perfect guide for every non-financial manager or entrepreneur who needs to know more about the flow of cash and product. Its straightforward, visual style takes the mystery....     View More Details