Quality is key to the competitive advantage in today's business environment. In this book, the term Quality has been interpreted in its broader sense of overall performance of an organization rather than quality of products and services. The value of this book is in the rich experience of the Author in the body of knowledge of quality management, both in the national and international context.....     View More Details

Sales Management is arguably the most important of all the marketing functions, as only through sales companies earn money. Considering its primacy in today`s competitive business scenario, companies keep looking for ideal sales persons, ``the illusive individual.`` The book is meant to help the students to reach the pinnacle of Sales Management learning.

In the beginning of the 20 cent....     View More Details

Strategic Management has assumed tremendous importance for business planning and growth in today's competitive scenario. It is an integral element of the core syllabi for MBA, MCom, PGDBM, PGDMM, PGDHRM, ICWAI, and ICFAI. This book presents an in-depth and comprehensive coverage of strategic management.

Salient features

• Latest developments in the Indian industrial scenar....     View More Details

Strategic Management for Chartered Accountants has assumed tremendous importance for business planning and growth in today's competitive scenario. It is an integral element of the core syllabi at the Institute of Chartered Accountants of India, MBA, MCOM, PGDBM, PGDMM, PGDHRM, ICWAI, and ICFAI. This book presents an indepth and comprehensive coverage of strategic management.

Salie....     View More Details

The Origin of Financial Crises provides a compelling analysis of the forces behind today`s economic orthodoxy, explaining why financial markets do not obey the efficient market principles described in today`s economic  crisis. In a Series of disarmingly simple arguments George Cooper challenges the core principles of today`s economic orthodoxy, explanining why financial markets do....     View More Details

MBA has been attracting students of different streams in larger numbers, a trend observed, of late. Many students do not have, even, fundamental knowledge of Law. This book is aimed at the students of non-commerce background, who always experience difficulty to understand the concepts and application of Law, in a simple manner. In this book, all the topics have been dealt with in a systematic ....     View More Details

Investment Management has assumed tremendous importance for business planning and growth in today`s competitive scenario. It is an integral element of the core syllabi at MBA, M.Com., B.Com., BBM,  BBA, MFA, PGDBM, PGDFM, ICWAI, and ICFAI. This book presents an indepth and comprehensive coverage of investment management.

Salient Features

• Latest developments in the Ind....     View More Details

Advanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a corner-stone concept in economics, taught in all departments both in the United States and abroad. The past twenty years have seen a number of new theoretical approaches that are essential to any graduate international trade course, and will be of interest in development ....     View More Details

Marketing has emerged as a major discipline in the field of management and the thrust area in marketing is the Business to Business marketing. The world has witnessed the phenomenon  of outsourcing and technological resurgence. The world economy has been divided into the "Haves and Have-nots." India has remained a developing nation even as the country has progressed at a faster ....     View More Details

Credit risk is today one of the most intensely studied topics in quantitative finance. This book provides an introduction and overview for readers who seek an up-to-date reference to the central problems of the field and to the tools currently used to analyze them. The book is aimed at researchers and students in finance, at quantitative analysts in banks and other financial institutions, and ....     View More Details

In this book, two of America`s leading economists provide the first integrated treatment of the conceptual, practical, and empirical foundations for credit risk pricing and risk measurement. Masterfully applying theory to practice, Darrell Duffie and Kenneth Singleton model credit risk for the purpose of measuring portfolio risk and pricing defaultable bonds, credit derivatives, and other secu....     View More Details

Financial econometrics is a great success story in economics. Econometrics uses data and statistical inference methods, together with structural and descriptive modeling, to address rigorous economic problems. Its development within the world of finance is quite recent and has been paralleled by a fast expansion of financial markets and an increasing variety and complexity of financial product....     View More Details

The past twenty years have seen an extraordinary growth in the use of quantitative methods in financial markets. Finance professionals now routinely use sophisticated statistical techniques in portfolio management, proprietary trading, risk management, financial consulting, and securities regulation. This graduate-level textbook is intended for PhD students, advanced MBA students, and industry....     View More Details

This book systematically explains the basic principles and strategies involved in industrial and core sector marketing. A practice oriented approach is adopted throughout.

After defining the role of marketing in the contemporary business environment, the book highlights the distinction between consumer and core sector marketing. It discusses the basic requirements of core sector marketi....     View More Details

Enterprises have to adapt their business processes quickly and efficiently to new business environments to ensure business success and long term survival. It is not sufficient to apply best business practices but new practices have to be developed and executed. These requirements are met by new business process automation technologies, based on concepts like web services, EAI, workflow, enterp....     View More Details

Hayashi's Econometrics promises to be the next great synthesis of modern econometrics. It introduces first-year Ph.D. students to standard graduate econometrics material from a modern perspective. It covers all the standard material necessary for understanding the principal techniques of econometrics from ordinary least squares through cointegration. The book is also distinctive in developing ....     View More Details

The knowledge of management and principles of management is very important for any professional, as he has to deal everyday with the various types of resources to cope with his work. He has to use the resources at his hand optimally to get the desired results. He may be proficient in his field but he will be labelled as efficient and capable when he gets the desired result econom....     View More Details

Basic Statistics covers a wide range of statistical theory taught in almost all faculties. Theory followed by relevant formulae is fully expatiated through solved numerical problems. Mathematical derivations and proofs of the formulae are kept out of scope of this book. The book presupposes no advance knowledge of Mathematics.

Basic Statistics fully covers the syllabi of Statistics cour....     View More Details

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The book presents the subject matter in a lucid and readable style that even a student without any background of law will be able to understand and appreciate the otherwise difficult and complicated provisions of various legislations covered. A number of simple examples have been included to illustrate and reinforce understanding of the relevant legal provisions. Latest case law, Indian as wel....     View More Details